Introduction
Email marketing remains one of the most powerful digital marketing tools in 2025. Whether you run a blog, ecommerce store, or service business, sending targeted emails helps build strong customer relationships and boost conversions.
If you’re looking for the best email marketing tools in India, this guide will help you pick the right platform based on features, pricing, and ease of use.
Why Use Email Marketing?
Here’s why thousands of Indian businesses use email marketing tools:
- Build a loyal subscriber base
- Send newsletters and product updates
- Run automated campaigns (welcome emails, abandoned cart, etc.)
- Improve customer engagement and sales
- Get detailed reports and analytics
Let’s explore the top email marketing platforms that are best suited for Indian users in 2025.
Best Email Marketing Tools in India (2025)
1. MailerLite
- Free Plan: Yes, up to 1,000 subscribers
- Features:
- Drag-and-drop email builder
- Automation tools
- Landing pages and pop-ups
- Clean dashboard
- Why Choose: Simple, fast, and beginner-friendly
Visit MailerLite
2. Sender.net
- Free Plan: Yes, up to 2,500 subscribers
- Features:
- Beautiful email templates
- Advanced automation
- SMS marketing integration
- Why Choose: Affordable for startups
Visit Sender
3. Zoho Campaigns (India)
- Free Plan: Yes, for 2,000 emails/month
- Features:
- Indian billing and GST invoice
- Integration with Zoho CRM
- Ready-made templates and workflows
- Why Choose: Great for Indian businesses
Visit Zoho Campaigns
4. Mailchimp
- Free Plan: Yes, up to 500 contacts
- Features:
- Smart automation
- A/B testing
- Built-in CRM
- Why Choose: Trusted global brand
Visit Mailchimp
5. ConvertKit
- Free Plan: Yes, for up to 1,000 subscribers
- Features:
- Email funnels
- Creator-focused design
- Tag-based segmentation
- Why Choose: Ideal for bloggers and creators
Visit ConvertKit
How to Choose the Right Tool?
Here’s what to look for when picking an email marketing service:
| Feature | Why It Matters |
|---|---|
| Easy Editor | Helps design emails quickly |
| Automation | Sends emails based on actions |
| Subscriber Limit | Choose as per your list size |
| Support | Indian support or live chat helps |
| Price | Check INR pricing & GST invoice |
Tips for Email Marketing Success in India
- Use double opt-in to build a quality list
- Avoid spam words in subject lines
- Segment your audience for better targeting
- Send emails at the right time (10–11 AM or 4–5 PM IST)
- Track open rates and click-through rates regularly
Conclusion
Choosing the best email marketing tool in India depends on your goals, budget, and list size. For beginners, platforms like MailerLite and Sender are perfect. If you want Indian billing and GST-compliant invoices, Zoho Campaigns is a great local option.
Whatever your business size, investing in the right email marketing software in 2025 can boost your engagement, build trust, and grow revenue.